Hearing Loss

Understanding Hearing Loss

There is a misconception in the community about hearing loss being an older person's problem, and not being an issue important enough to do something about when one is younger.

Hearing loss, like visual problems, can occur at any age. There are many causes, not all as a result of aging and it is important to solve the problem sooner rather than later

If you're ignoring hearing loss, asking people to talk louder, turning to your 'good side' and trying to guess what others are saying – it's not helping. In fact, it's similar to ignoring a lump, a dodgy mole, or persistent headaches.

Letting your hearing health deteriorate because you're unwilling to face it could make it harder to treat. If you're missing out on high-pitched sounds – like women's voices, the s, f, or th sounds – you're experiencing high-pitched hearing loss.

Caused by noise, age and some medications, high-pitched hearing loss may deceive you into thinking that your hearing is normal. But if people around you are mumbling and you only hear men's voices clearly, then it's time to get your hearing checked.

The solution is effective and easy (Treatment)

Today's hearing devices are smaller than a kidney bean or hidden completely inside the ear canal and beautifully crafted by the world's top designers.

Hearing aid technology has improved immensely just as computers and mobile phones have done in the last 15 years. The latest hearing devices can help with any degree of hearing loss, from the mildest to the most severe. New technology analyses your environment and adjusts automatically – turning volume up or down and changing all parameters of the amplification to reduce unwanted noise and give you the clearest possible sound.

Not ready for hearing aids yet?

A hearing aid may not be the only answer for you.We also stock a range of listening devices that help amplify the TV and radio to a sound level only you can hear, while allowing it to stay on the normal level for other people in the same room.



  • Difficulty understanding words, especially in background noises
  • Asking others to speak more slowly, clearly and loudly
  • Withdrawal from conversations and social activities
  • Needing to turn up the volume of the television or radio
  • Tinnitus (hearing a persistent ringing)

Babies and Children

  • Problems learning at school
  • Does not respond to speech from behind or soft speech
  • Appear inattentive, restless or express some behavioural problems
  • Speak loudly or whisper while speaking
  • Speech development stops or is slow compared to others of the same age

Protecting your hearing

  • Avoid loud sounds and noise if you can.
  • Sudden, very intense sounds (e.g, gunshots) are particularly dangerous and can cause immediate, permanent hearing loss.
  • If you attend loud music events (clubs, gigs, rock concerts), use hearing protection (such as earplugs). Special earplugs can be made for musicians that protect the hearing while preserving the sound quality of the music.
  • Limit the time in very noisy places, and take regular breaks in quieter areas.
  • If you use a personal stereo, set the volume at a moderate level. Avoid turning up the level of your personal stereo to try and drown out other background noise.
  • Be aware that your risk increases if you are occupationally exposed to solvents or toxins or if you are taking certain drugs.
  • Talk to your occupational health and safety officer about making your workplace quieter. Remember, it is an employer's responsibility to provide a safe work environment.
  • If you cannot avoid loud sound, then you should protect your ears with earplugs or ear muffs. Balls of cottonwool or paper tissue offer little protection.
  • You should give your ears frequent rest from noise.